Viral Marketing Online Course

Viral Marketing Training Course

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Viral marketing can be defined as a marketing strategy which involves the spread of information and opinions pertaining to a specific product or service from one person to many especially by using uncommon mediums like the Internet or email.

Viral Marketing Training Course

Viral marketing can be defined as a marketing strategy which involves the spread of information and opinions pertaining to a specific product or service from one person to many especially by using uncommon mediums like the Internet or email.

Viral marketing is a direct marketing strategy by which a company persuades Internet users to share and forward its promotional material in emails using jokes, videos, games, etc. It is a marketing strategy through which a company decides to eschew its conventional media in favor of different techniques developed to generate word-of-mouth marketing hoping to create a craze or fad.

Viral marketing is a marketing strategy which utilizes social networks to swiftly promote a product. As the name ‘Vial Marketing’ suggests, consumers spread data with others over the Internet through social networks in the same way as a virus spreads from one to many others.

The basis of viral marketing is through the spreading of information by word-of-mouth, however modern technology has paved the way for many other Internet-based platforms to exist. Viral marketing characteristically, provide the audience something valuable for free. It can be something as simple as a game or a song. No matter what the content of the message is, it must inspire the audience to share it with others, so as many recipients of the message are there as possible.

Viral marketing can be used as a separate marketing tool or as a part of a bigger campaign which utilizes many different kinds of marketing techniques. It can be especially beneficial to certain smaller businesses or firms since it is a much cheaper alternative than conventional marketing tools. Viral marketing is usually used in conjunction with other tools of marketing as has been observed in many instances around the world. One such instance was with the ‘Blair Witch Project’. The viral part of the campaign created a thrill about its story much before the release of trailers, commercials, posters and other forms of marketing. This led to the indirect promotion of the movie amongst the people even before an official announcement about it had been made.

The message’s content does not have to be concealed to become viral. For example, in political campaigns we find videos featuring sound clips of an opposing candidate saying something obscene. The purpose of this is that by pointing towards this offensive statement, the video may go viral and create a negative image in the minds of the people about the targeted opponent.

There is also a myth related to viral marketing, i.e. you need to create something extremely interesting to make your content go viral. In fact, the real reason for behind a successful viral marketing campaign is how you connect with particular demographics by presenting them with correct content. Since, viral marketing is a consumer-centric strategy the first step towards making your message viral is to identify the target demographic for a product and whether they value this product or not. This of course, requires marketers to research and assess the demographic aspect. In the successful Blair Witch campaign, the producers had hired professionals and film students. They first assessed what makes horror movies to work and in which age category? They then studied how people of those age categories like to share information amongst them and finally they used this information to target their movie’s audience and relied mainly on the upcoming and trendy marketing medium called the Internet. And the rest as we know is history!

Thus, it is very important to know what exactly attracts a particular demographic segment of the society and how they tend to spread it in order to prepare that type of content. For example, The Blair Witch campaign made many message boards, websites, stories even fake news just to heighten the horror of the movie. This encouraged the audience to search more for the story and even cooperate with each other in their search for more.

Viral Marketing is a non-ending, interactive practice. Any company that implements a viral marketing campaign can’t afford to let it run the course without any alterations. The ‘Blair Witch’ campaign that we just mentioned about remained lively on the Internet through various message boards, interacting fans, and frequently updated websites. The real reason behind its success was that they managed it all through the time and arose more and more interest amongst the audiences.

Students of our Viral Marketing program would also be taught to handle tools such as word processors, DBMS software and social media platforms on the Internet. The use of PC’s has become essential to almost every type of marketing used today; from straightforward prototypes such as direct mail to the rapidly updating viral campaigns.

Although there isn’t any special course requirement, but having basic knowledge of the Internet and social media platforms would be a plus. Since, most of the organizations of today use this platform only for their viral marketing campaigns it wouldn’t be a bad idea to get to know about them thoroughly, if not familiar with them.

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